COLOMBIA, A BIRDWATCHING PARADISE
'Colombia, a Birdwatching Paradise' is an initiative that wants to promote Birdwatching tourism in the Southamerican country within the English market.
For this project, we created a kit that contained all the promotional material for this activity as well as some practical elements for birdwatchers. We decided to create a packaging that will give a taste and a sensorial experience of this activity using wood evoking the trees and environment where these birds could be spotted. The lid of this box is easily removable by sliding it out from the bottom, revealing a series of colourful postcards, notebooks and calendars featuring local birds, as well as luggage tags and a binocular.